The White Pony Effect: How One Album Redefined Deftones T-Shirt Designs

White Pony (2000) marked a shift not only in Deftones’ sound but also in their branding. Their T-shirts from this era introduced cleaner, artistic visuals, moving away from conventional band merch. The album’s minimalist horse logo became an iconic design, influencing later merchandise and solidifying Deftones’ identity in rock fashion.